We were a little confused at first by this chocolate display stand with chocolate bar sleeves in front of it. On closer examination, I realized the stand was promoting earthquake preparedness, and the chocolate sleeve included a checklist. And of course, what earthquake checklist is complete without a bar of Meiji chocolate?!
It seemed silly at first, but I remembered afterwards that Hershey’s business boomed throughout WWII when it was making chocolate for the troops. Any claims about the health benefits of chocolate aside, maybe just having a comforting, sweet bar in a time of emotional distress is an important part of any survival kit.
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